Wow, I am glad to see you on my first blog over Digital Marketing. Even though I am in Digital Marketing since last 10 years and I have trained more than 4000 students. But I never done blogging on Digital Marketing topics. Surat is a place which inspired me to start my blogging. I was in Surat for 2 days to deliver a talk on Digital Marketing and my listener suggested me to start this blog. Considering my ideas for marketing are clear. The way I explain the topics is quite simple and connected to the practical life. So, I won’t waste your time and start on the topic of my first blog on Digital Marketing. Of course, you may find the content of my blog out of trend or bitter. But I am very much convinced with some true fact I observed during my carrier and I really want it in front of you. So let’s start my blogging journey of Digital marketing and thanks for encouraging me to do so…
What is Digital Marketing?
A question without a finite answer.
A question without a defined answer.
A question without the similar answer.
Yes, whatever you have read is quite true. We don’t have a specific definition of Digital Marketing. After spending years in Industry I have observed, everyone has its own definition of Digital Marketing. Many definitions talk about the ranking, visitors and traffic generation. But I personally feel it is not limited to traffic and visitors. You will have to stick to your Digital Marketing goal till the time you don’t sell product or service to your client. Because frankly writing, no client is worried about what you do in marketing. Every single client talks the business language and measures the success of a campaign based on the earning made by the client. They should be because they are in the business of selling product or service and not in serving their site to visitors. I don’t think traffic really matter to the client in the longer run, ultimately they want business out of traffic. If we follow this philosophy then the definition of Digital Marketing will look like below phrase
“Selling the product or service using digital media is called Digital Marketing”
Think yourself as a business owner and Learnersity as your Digital Marketing partner. Consider Learnersity handles all your Digital Marketing campaign. One fine day we will visit you and says “Sir, congratulation!!! Your website is receiving 1 lakh visitor per month, this is the great success as compared to your competitor. You competitor even don’t have 10,000 visitors per month” for time being you will feel happy by listening to this fact but this happiness will end soon as soon as I ask for my monthly payment. Once you hear my request, you will start calculating the amount you have made by those 1 lakh visitors.
So this is what I want to explain in my first blog. Lead, traffic, visitors are useless, for the business owner. Business talks in terms of sales and service request. Because ultimately sales will keep you in business and not traffic or visitors….
Your comments on above topic are wellcome.